Crazy, Delicious Love
One of the projects that's been super fun to work on has been the birth of the Klang Valley's first homemade ice cream outfit, The Last Polka. M and E run the ice cream empire, I help out with the other bits, like the… tasting of the ice cream. And the copywriting.
What started as a crazy idea — bringing ice cream to KL from Singapore, in a bus, because we couldn't get it here — turned into opportunity. "Why don't we just do it ourselves?" I'm quite the pro at eating and at being strongly opinionated about what I put into my mouth, but the girls have much more of a culinary bent than I do. So I stick to writing about it.
Exactly one year on, we've managed to introduce the pleasures of homemade, "artisanal" ice cream to the Klang Valley. From the little home kitchen and tiny machine, to the ramped-up production now underway, the French-style, Asian-inspired gourmet ice cream idea has flourished from the idea it was, to the real brick-and-mortar business it now is. The ice cream now retails at three location: Marmalade at Bangsar Village II, Marmalade at Mont Kiara, and The Bee in Jalan Universiti (Petaling Jaya). The first scoop shop just opened a few days ago at Taylor's Lakeside campus.
The ice cream repertoire has expanded rapidly: we've now introduced Guinness, French Toast, Nutella and Horlicks to the Klang Valley, to great acclaim.
We were asked to collaborate with Time Out KL for a Valentine's Day special — an aphrodisiac flavour. We managed to create two. Until the end of February 2011, the special romantic combo of chocolate chilli and strawberry cream cheese can be had for just RM 45. Since cool indie ice cream kids love cool indie music kids, we're also collaborating with one of our favourite bands, Furniture. Their new album (preview here) "They Made Me Out of Dreams You've Forgotten", can be purchased together with the two tubs of ice cream for just RM 65 in all.
Order at our website (I know, we need a new one — I threw this together very quickly even before ice cream production began, and we've since outgrown it!), and get yourself some love.