Popagandhi

And Flock is its name.

Now, even after discounting that personality defect of mine in which I swoon involuntarily over many things in tech, hear me out on this: Flock is what browsing should have always been.

If you find the concept of bookmarks/favourites in your computer archaic, because you use multiple computers on multiple platforms, and multiple browsers on each of these � Flock understands.

If you are a child of the web and every second online you are reading, coding, blogging, sharing photos, in that way that far surpasses anyone else you know’s online reading/blogging/sharing photos � Flock is made by people like you.

The built-in blog editor is one good hint.

_Flock’s blog editor setup for my not so secret emo blog._

The concept previously known as bookmarking a page is known as “starring” a page, much like in Gmail. When this happens you can add tags, instead of relying on traditional hierarchically organized categories. The best thing about this is: your favourites can be set to sync with your del.icio.us account, and what already existed there can be imported into your local list, tags and all. This is a vital tool for people who spend their time on different platforms and browsers, for whom the browser history migration tools just don’t work because we’re using them all concurrently.

My second favourite feature is the ability to type in a term in the searchbar, and have results in your history appear automagically in a dropdown list. By typing “Thailand” into my searchbar, I get:

Flock’s search results from browser history, favourites, and del.icio.us entries.

As a v.0.5 application, this is a developer’s preview that will inevitably act up with daily usage. But if this is what we’ve got in v0.5, it could be insanely great.

Edit
I forgot to mention that Flock is for Mac, Windows, and Linux.

Edit II
A more comprehensive review.